Construction Tech & AI Advisory
Win in construction.
DOF Advisory helps construction-tech companies and their investors close the industry’s most expensive gap: the people building and funding ConTech rarely come from construction. Workflow and buyer intelligence, product and pricing strategy, and deal diligence — from an advisor who has led construction teams, priced the software, run the diligence, and sat in the buyer’s seat.
Free 25-minute intro — bring your sharpest question, leave with a useful answer.
Lee Xiaolong, P.E., PMP
FOUNDER & PRINCIPAL
12+ yrs
ACROSS CONSTRUCTION, SaaS, CONSULTING & CAPITAL
$3Bn+
HEAVY CIVIL & CAPITAL PROJECT CONSTRUCTION DELIVERY EXPERIENCE
20+
CONSTRUCTION & TECH CONSULTAING ENGAGEMENTS
$139M
ARR CREATED FOR PROCORE WITH PRODUCT PRICING & PACKAGING TRANSFORMATION
~$253M
REAL ESTATE ACQUISITIONS DEALS CLOSED
The Domain Gap
AI is flooding into construction. Construction fluency isn’t.
AI captured 77% of ConTech venture funding in 2025 — up from 35% the year before. Almost none of it arrives with jobsite fluency on the team.
01
Products get mis-scoped — built from demos and assumptions instead of how RFIs, change orders, and CPM schedules actually flow through a project.
02
Teams sell to the wrong buyer — construction is a service industry driven by owner mandates and multi-party procurement, not bottoms-up adoption.
03
Pricing is guesswork — packaging that ignores how contractors budget, buy, and expand leaves enterprise value on the table for competitors.
04
Investors can’t verify domain claims — expert-network anecdotes don’t tell you whether a wedge, workflow, or TAM survives contact with a real jobsite.
Why DOF ADVISORY
Four seats at the table. One advisor.
Construction veterans rarely have SaaS product experience. SaaS strategists rarely have field credibility. Consultants rarely have either — and none of them sit in an enterprise buyer’s chair today. I’ve held every one of these seats.
01 — The Builder
Built the projects
Extensive construction experience delivering heavy civil construction with ENR400 GC — Goethals Bridge, Little Island Manhattan, America’s first offshore wind farm — across estimating, scheduling, contracts, and field ops.
02 — The Strategist
Ran the diligence
Project lead at L.E.K. Consulting on corporate strategy, M&A, and PE due diligence across SaaS, construction, and industrials — growth strategy and opportunity mapping.
03 — The Operator
Priced the software
Procore Corporate Strategy: led the pricing & packaging transformation across the product portfolio — ~$139M ARR, 33% faster sales cycles, 35% higher win rates.
04 — The Buyer
Signs off on the stack
Today I lead capital program controls and evaluate construction AI and software on the owner side. I see vendor pitches, procurement criteria, and adoption barriers from inside the buyer’s chair.
The Pitch
“Most construction-tech teams are brilliant at software and thin on construction. I help you skip the two quarters you’d otherwise burn learning how construction actually buys.”
— LEE XIAOLONG, FOUNDER & PRINCIPAL
Services
Flexible Advisory Services
Fixed-fee. Built for deal speed. Every engagement has a defined scope and deliverable — senior judgment in weeks, not a six-month consulting engagement with a rotating team.
Advisory Calls
$400–$500 / hour
Working sessions on your sharpest question — buyer dynamics, wedge & competitive strategy, purchasing criteria, sales motion, pricing sanity checks. 60–90 minute deep-dive + follow-up notes. Book directly.
Strategy Sprints
$7.5K–$18K · 2–4 weeks
Fixed-fee engagements that close your construction domain & ConTech strategy gap on a deadline. Construction Workflow & Buyer Map. Positioning & GTM Sprint. Pricing & Packaging Review.
Ongoing Advisory
$2,500–$7,500 / month
A ConTech domain expert on your bench — without the $180K full-time hire. Standing strategy calls & workshops. Async access with contracted response times. Deck, pricing & deliverable review. Board / investor session support.
For investors: deal-clock domain diligence — from a $2K fixed-fee red-flag screen with a 48-hour memo to full diligence support in 1–2 weeks.
Who I Work With
Builders and backers of construction technology.
Startups
ConTech & AI, Seed–Series B
YOUR SITUATION
You’ve raised on a great demo. Now you need the right buyer, the right wedge, and pricing that survives procurement.
HOW DOF HELPS
Workflow & buyer maps, GTM strategy, and Procore-caliber pricing insight at a fraction of consultancy cost — delivered in weeks.
Enterprises
Software & AI companies entering construction
YOUR SITUATION
A horizontal product hitting vertical walls: owner mandates, fragmented delivery, platform gravity from Procore and Autodesk.
HOW DOF HELPS
Vertical entry strategy, packaging & channel design, build/buy/partner analysis — the exact work I did inside Procore and L.E.K.
Investors
VC & PE ConTech deal teams
YOUR SITUATION
A live deal and a one-week diligence window — and no way to independently validate the startup’s domain claims.
HOW DOF HELPS
Institutional diligence craft plus operator ground truth in one person: workflow validation, buyer dynamics, TAM sanity checks, risk memos.
About
Lee Xiaolong, P.E., PMP
I’m a construction tech & PropTech strategy leader with 12+ years across construction SaaS, AI, management consulting, real estate private equity, and large-scale infrastructure delivery.
At Procore, I worked in Corporate Strategy on product, pricing, platform and competitive strategy across the company’s technology ecosystem — including leading a pricing and packaging transformation that generated ~$139M in ARR in 7 months. Before that, I led strategy and M&A diligence engagements at L.E.K. Consulting, underwrote $587M of real estate acquisitions, and spent five years building mega bridges, industrial and power generation facilities with a top ENR400 general contractor.
DOF Advisory is where all of it converges: honest, first-principles advice for the people building and funding the future of construction.
Licensed Professional Civil Engineer & PMP
MBA, UCLA Anderson
Master of Real Estate Development
B.S. Civil Engineering, B.A. Economics
Read the analysis first
I have published numerous peer reviewed research papers on engineering & infrastructure investment. My breakdowns of the Procore data war, Palantir’s construction ontology bet, and Autodesk’s $3.6B MaintainX acquisition reach tens of thousands of ConTech readers.
Common Questions
Straight answers.
Why not just do expert-network calls?
Those calls run $900–$1,500/hour through the platform and produce anecdotes, not strategy. DOF delivers synthesized insights and strategy from all angles in ConTech: construction workflows, product strategy, and buyer perspectives and ConTech market dynamics.
Why not hire a construction SME full-time?
$180K+ fully loaded, three to six months to hire, and one perspective. DOF gives you a senior, multi-lens view now — and when the time is right, I’ll help you design and interview that hire.
How is this different from a big consultancy?
Strategy firms staff generalist teams and start at $200K+. With DOF you get the senior person the whole time, in days not months, at boutique prices — with field credibility no strategy firm can staff.
Next Step
Skip the expensive construction tech industry fact finding, get to the answers and value.
Book a free 25-minute intro call. Bring your sharpest question — you’ll leave with at least one useful answer, whether or not we work together.
Book your intro call
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